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Sales Cycle

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1Sales Cycle Empty Sales Cycle Fri May 29, 2009 3:42 pm

Admin

Admin
Admin

JANUARY Sales/Deals

Diet foods and products
New Year, New You type promotions
Healthy Choice
South Beach
Lean Cuisine
Yogurt
100 calorie packs
Special K, K20, Right Bites, Smart Start
Diet aids

Winter Health

Cold Medicines
Pain Relief
Health products
Vitamins


Oatmeal (it’s National Oatmeal Month!)

Quaker brand products


Super Bowl party foods

Pepsi
Coke
soda
Chips
Dips
Cheese
sandwich items
crackers
snacks


Special promotions introducing new product lines, especially

Hair color
Make up
Beauty products
Bath products


Clearance items:

Calendars, planners, anything dated items (these go “out of date” quickly after 1/1)
Christmas/Hanukkah/New Years party supplies
Wrapping paper, ribbons, bows
Ornaments
Candles
Winter clothing, coats, gloves, hats, boots, etc.
Computers
Home Gym equipment and gear


Seasonal Sales:

Soup, Chili, “warm you up” type foods
Cleaners/household items (winter cleaning, organization, storage)
White sales/home items
Furniture



FEBRUARY Sales/Deals:

National Canned Food Month

Canned vegetables
Canned fruits
Canned tuna
Canned beans
Cherry pie filling


National Hot Breakfast Month promotions

Kellogg’s, General Mills, Post, Quaker, etc.…
hot cereal
Eggo’s
waffles
syrup, etc


Heart and heart-healthy products (American Heart Month)

aspirin
supplements
low cholesterol oils and spreads


Westminster Dog Show February promotions

Dog food
Eukanuba
Pedigree
Purina
Iams


Valentine’s Day promotions

Chocolate (also Celebration of Chocolate Month)
Valentine’s candy
Condoms (also national Condom week February 14 – 21)
KY, Monistat, etc…
Hershey’s
Hershey’s kisses promos


Chinese New Year promotions

Soy sauce
Teriyaki
Canned water chestnuts, bamboo shoots
Crunchy noodles
Raman
Stir fry


Clearance items:

Valentine’s candy
Candy, Chocolate

MARCH Sales/Deals:

Frozen food month

All types
Frozen vegetables (box, bag, steam)
Frozen fruits
Frozen dinners/meals
Ice cream
Waffles
Fill-a-bag or multiple-item deals

Cleansers and household items (spring cleaning month)

Easter Seal theme for insert coupons and promotions: Easter/Passover falls in March OR April

Eggs
Ham
Asparagus
Horseradish
Butter
Coconut
Some Jewish/Passover items not found during other months

Peanuts (national Peanut Month)

St Patrick’s Day

Potatoes
corned beef
“irish” foods

Gardening supplies

Clearance items:

Winter items
Popsicle, ice cream, frozen novelties, etc (this is the time when “last year’s flavors” are cleared out, packaging redesigned, etc., to make room for the new products in April)



APRIL Sales/Deals:


Easter/Passover/other promotions

Easter Seal theme for insert coupons and promotions

Eggs
Ham
Asparagus
Butter
Coconut
Horseradish
Some Jewish/Passover items not found during other months


Earth Day promotions
Organic foods
Eco-conscious products
Energy savers
Go Organic for Earth Day! Coupon booklet
Coupon inserts for environmental causes/eco-friendly products
Usually free, or promotions, on reusable totes and shopping bags


Daylight Savings Time promotions
Batteries
smoke detectors
carbon monoxide monitors


Clearance items:

Olive Oil (April starts the new season)

Winter items

Frozen items: Popsicle, ice cream, frozen novelties, etc (this is the time when “last year’s flavors” are cleared out, packaging redesigned, etc., to make room for the new products in April)


MAY Sales/Deals:


BBQ/Memorial Day promos

BBQ Sauce
Ketchup
Mustard
Mayonnaise
Marinade
Pickles
Salad dressing
Popsicles
Hot dogs
Hamburger/ground beef
Ribs
Steaks
Buns
Paper plates, napkins, plastic utensils, etc.
Soda
Insect repellent
Sunscreen
Allergy meds
Coupon inserts of Summer Blast-off theme


Cinco De Mayo promotions

Salsa
Tortillas
Tacos, seasonings


National Pet Week promotions

Dog food
cat food
treats



JUNE Sales/Deals:


National Dairy Month promos

Dairy Products
Milk
Cheese
Ice cream
Yogurt
Sour cream

Easter Seals and Special Olympics Summer Games
(Early June – Children’s Miracle Network theme coupons)


July 4th promotions

BBQ Sauce
Ketchup
Mustard
Mayonnaise
Hot dogs
Marinade
Pickles
Salad dressing
Popsicles
Hamburger/ground beef
Ribs
Steaks
Buns
Paper plates, napkins, plastic utensils, etc.
Soda
Insect repellent
Sunscreen
Hats
Self-tanner


National Headache promos

Aspirin
pain relievers
headache meds
allergy / sinus headache meds


Other Promotions this month:

National Candy Month
National Dairy Month
National Fresh Fruit and Vegetables Month
National Iced Tea Month
National Safety Month
National Seafood Month
National Turkey Lover’s Month



JULY Sales/Deals:



Back to school starts school supply “deals”

July 4th promos - best BBQ sales of year through 7/4

BBQ Sauce
Baked beans
Ketchup
Mustard
Mayonnaise
Marinade
Hot dogs
Hamburger/ground beef
Ribs
Steaks
Buns
Paper plates, napkins, plastic utensils, etc.
Soda
Insect repellent
Sunscreen
Blueberries
Fireworks


AUGUST Sales/Deals:



Back to School promotions

* Lunchbox foods/meals
* Pudding cups
* Lunchables
* Lunch meat
* Bread
* Cold cereal
* Waffles
* Kellogg’s promos
* School and office supply
* Pens
* Pencils
* Markers
* Crayons
* Glue
* Paper
* Backpacks
* Lunchboxes

Fuel for School/Back to School coupon inserts and rebates

Teacher Appreciation Days at various stores (Staples, Office Depot, etc.)

1-cent sales on items each week at Staples and Office Depot


Clorox Classroom cleanup

* disinfecting wipes
* Purell, sanitizers

Clearance items:

* BBQ equipment
* Patio furniture, equipment
* Charcoal, lighter fluid, etc.
* August White sale/linens
* Summer items
* Sunscreen
* insect repellent

Produce in Season:

* Apple, Gravenstein
* Avocado, Hass
* Beans
* Beans, Green
* Berries
* Corn
* Cucumber
* Eggplant
* Figs
* Grapes
* Melons
* Okra
* Onion
* Peaches
* Pears, Bartlett
* Pepper, Bell
* Plums
* Raspberries
* Squash, Summer
* Tomatillo
* Tomato


September

Food:
Cereal
Breakfast bars
Peanut butter
Jelly
Lunch meat
American cheese
Yogurt
Chips
Snack cakes
Cookies
Hot dogs
Ground beef
Hamburger and hot dog buns
Condiments (ketchup, mustard, barbeque sauce, relish)
Salad dressing
Canned fruits and vegetables
Soups
Broth
Frozen pies
Soda
Drink boxes

Non-food:
Grill supplies (charcoal, lighter fluid)
Party supplies (disposable plates, cups, napkins and utensils)
School supplies
Large appliances (refrigerators, stoves, washers, dryers)
Cars
Lawn mowers
Grills



OCTOBER Sales/Deals

Halloween promotions

Candy
Cookies
Baking season begins
Baking chocolate chips
Fruitcake/candied fruit
nuts


Fall promotions

Apples
Pumpkins (fresh)


Pet products, food

Car care products

Daylight Savings time ends promotions

alarm clocks
batteries
safety equipment
smoke alarms


Clearance items:

“last year” flavors of holiday foods – time to clear the shelves for new products and packaging…



NOVEMBER
Sales/Deals:


Quilts, blankets
Hot cocoa, coffee, tea
Canned foods – soup, broth, condensed milk, vegetables, fruits, spaghetti sauce
Baking goods


Great American SmokeOut promotions -
Smoking cessation products (Nicorette, Commit, etc)


Holiday/Thanksgiving dinner foods
Turkey
Pumpkin (canned)
Stuffing mix
Potato mix
Butter
Sweet potatoes
Fresh potatoes
Gravy
Bread/rolls
Frozen pies
Cranberry sauce
Fresh cranberries


Clearance items:
pre-season clearance on holiday items



DECEMBER Sales/Deals

Christmas dinner/Holiday party foods:

Party/Deli platters
Cold cuts
Sour cream, dips
Crackers, chips
soda
Ham
Stuffing mix
Potato mix
Butter
Fresh potatoes
Gravy
Bread/rolls
Frozen pies
Green beans
Fried onion
Cream soups
Broth
Pie filling
Egg nog


Christmas dinner/Holiday party supplies:

wrapping paper
cards
ribbon
bows
tape
paper plates
napkins


Baking supplies:

Flour
Sugar
Butter
Cream
Cake mix
Brownie mix
Muffin mix
Breads
Pie Crust
Marshmallow
Whipped cream


Clearance items:

Post Thanksgiving clearance
Fall décor and craft clearance
After Christmas clearance

Produce in Season:

Anjou Pears
Bok Choy
Bosc Pears
Broccoli
Brussels Sprouts
Carrots
Cauliflower
Celery
Dates
Grapefruit
Haas Avocados
Kale
Kiwi
Kumquat
Lemon
Napa Cabbage
Oranges
Quince
Potatoes, Sweet
Red Cabbage
Rutabaga
Savoy Cabbage
Spinach
Squash, Winter
Yams
Turnips
White Potato

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